E-Marketing analyzing websites Term Paper Example | Topics and Well Written Essays - 2500 words

E-Marketing analyzing websites - Term Paper Example The company was established in the year 1999 by Jack Ma. His aim was to make internet accessible, beneficial and trustworthy for every individual of the society (Alibaba, n.d.). The company is presently headquartered at Hangzhou, China. The primary business of the company is to facilitate online selling and buying from anywhere in the world. Also for the B2B segment it connects organizations with manufacturers and suppliers all over the world. It employs around 24,000 people and has operation in 70 countries of the world. The company claims that as of March 2012, it had 79 million registered online users who are spread across 240 countries of the world (Chinadaily, 2012). ... also sells internet infrastructure services, business management software, export related services, and offers educational services to develop e-commerce and enterprise management professional. The major competitors of the company are eBay Inc., DHgate.com, Bikudo.com, Global Sources Ltd., and HC360.com among others (Crunchbase, 2012). Situation Analysis (SWOT) Strength The company has strong market position Balanced business Model Less exposure to international trade environment The company is earning more revenues from the value added services. Integration of e-commerce Weakness The company finds difficulty in to contradict the selling of forged products. Opportunities Robust growth of Chinese economy Opportunity to foray into the Indian market The company should continue to expand value added service offerings (Marketline, 2011). Threats The biggest threat of the company comes in the form of internet fraud. Problems related to litigation Intense competition Segmentation Targeting Differentiation Segmentation is a major part of marketing. It is about sub-dividing the heterogeneous market into groups of homogenous segments (Allen, Macy and Hutchison, 2009, p.21). Segmentation helps companies to effectively target the customers (Croft, 1994, p.1). Among the available forms of segmentation i.e. psychographic segmentation, geographic segmentation, and behavioural segmentation, alibaba.com segments its market on the basis of demographics. They offer wide range of products and services so that every age group, gender, and occupation gets satisfied. The company targets its customers through the help of its existing customers. It depends heavily on the word of mouth promotion. In addition, customers are also targeted by means of promoting products through popular media.

Law of Contract Essay Example | Topics and Well Written Essays - 1500 words

Law of Contract - Essay Example In all this, the intention of enforcing agreements through contracts is to boost commercial relations, since commerce generally involves individuals or personal interaction; and the obligation imposed by a contract is, in general, created by the parties themselves. This makes one accountable for his/her promises, and ensures that they deliver such promise within the ambit of law (Richards, 2007). As it stands, Pete on putting on his website that it is â€Å"The shop that never sleeps† is intended to create the picture of an operating system whereby all customers’ needs are acted on promptly with zeal. In the face of law, this will not be taken to be a twenty four hour business, but within the working hours, it operates with an efficiency that will guarantee customers satisfaction. Any service below this mark can prompt the customer to seek legal action (Stone, 2009). On the same note, Pete put on his website that he has four tickets for Dob Bylan concert at a total pric e of â‚ ¬100 for each ticket. He goes further to say that the tickets will be sold to the first person placing an order with him. This amounts to an offer, to anyone who has â‚ ¬100 per ticket to buy. It puts Mr. ... The person making the offer in this case is known as the offeror whereas the one who has been addressed to is called offeree. Mr. Pete has made an express offer since he has specifically made his intentions known to the offeree(s) through writing (MacLntyre, 2010). An offer is very different from an invitation to treat. An invitation to treat can be termed as a mere invitation to make an offer and no contract can result from it alone. A good example is afforded by the display of goods in a shop or supermarket. From all the decided case so far, the display of goods only amounts to invitation treat, not an offer. The offer is made at the point whereby the prospective buyer approaches the shop attendant or cashier, by picking up the goods and expressing the desire to buy those (Stone, 2009). Here, is a case to explain this: Pharmaceutical Society of Great Britain V. Boots (1953). The defendant has self service store in which certain listed drugs were displayed on shelves. It was illegal to sell such drugs unless the sale was under the supervision of a registered pharmacist. A customer selected some of those drugs from the shelves. The defendants had placed a registered pharmacist on duty at the cash desk near the exit, not at the shelves. The defendants were charged with the offence of listing drugs without supervision of a registered pharmacist. It was held that if the sale took place where the customer picked up the drugs, from the shelves, the defendants would be liable, but if the sale took place at the cash desk where the pharmacist was located, then the pharmacist would be liable (Richards, 2007). To Pete’s side the contract is executed on his part, since he has brought forward