Fashion analysis of louis vuitton Essay Example | Topics and Well Written Essays - 1250 words

Fashion analysis of louis vuitton - Essay ExampleThe purpose of the paper Fashion analysis of louis vuitton is to analyse Louis Vuittons high fashion collections for Autumn Winter 2009 (AW09) and Spring Summer 2010 (SS10) and to investigate the supply chain and production processes of the company. Besides advertising through celebrity authorization and sports sponsorship, Louis Vuittons success is attri notwithstandinged to the control it maintains over all its operations from creative design to distribution. This ensures not only a commitment to quality (New York Magazine 1985), but also its high operating margins of around 45 percent as compared to those of its closest competitors. Marc Jacobs is Louis Vuittons high profile designer. Summer 2010 (SS10) collections depicted designer Marc Jacobs immingle of various influences. Olde world appeal was combined with a little bit of French fancy, a sprinkling of 80s bad taste and a Playboy bunny rabbit look . The fabrics used were main ly cashmere, wool, silk, satin, lame velvet, fox fur, taffeta, embroidered panne velvet, re-embroidered printed fabrics, leather and diaphanous tulle. In Figure 1. above, the mixed influences are clearly visible, and the clothes range from the sublimely wearable to the gorgeously unusual to the not so delightfully strange. The collection is divided into groups based on different colours. The black apparel were almost appealing, and the touches of colour at the sashes added to the beauty of the dresses. The oversized shoulders lent an unusual but attractive look.